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Gayo Rosella - Filter

Gayo Rosella - Filter

Regular price $21.00 AUD
Regular price Sale price $21.00 AUD
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Gayo Rosella is gentle, balanced, and fruit-forward — think jammy grape, mellow cola, plum, and a smooth finish.
Crafted by producer Armiyadi using Indonesia’s iconic wet-hulled method, it brings a refined twist to a traditional process.

A cup that’s soft in body, rich in character, and unmistakably Indonesian.

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Coffee profile

ROAST: Filter
PRODUCER
: Armiyadi
VARIETY: Ateng, Bor Bor, Catimor, Timor
PROCESS: Wet-hulled
REGION: Gayo, Aceh
ALTITUDE: 1650 MASL
CUP: Mellow Cola, Jammy Grape, Plum

Brew Methods

COFFEE: 15g
WATER: 225g
TEMPERATURE: 94-95°C
GRIND:
Medium
RATIO: 1:15

Visit here for step-by-step brew methods

Why we chose this coffee

We chose this coffee as our very first release for a reason: it represents the best of what a carefully crafted wet-hulled coffee can be.

Wet-hulling is Indonesia’s most iconic processing method. Traditionally, it was developed as a practical solution to the island’s humid climate, allowing farmers to dry coffee quickly and efficiently. In the hands of producer Armiyadi, however, this micro-lot elevates the method into something truly special.

After harvest, the cherries are pulped and fermented for 12 hours, then washed four times for clarity. They’re dried to around 25% moisture before hulling, and then carefully dried again to a stable 12%. This precise attention to detail preserves the signature depth of wet-hulled coffee while bringing new refinement to the cup.

The result is a sweet, clean, and balanced profile with a gentle full body. As the coffee rests, its fruit-like sweetness continues to shine, becoming more pronounced with time. It’s both a tribute to Indonesia’s heritage and a glimpse of its evolving future in specialty coffee.

Story

Armiyadi

Armiyadi is a third-generation coffee farmer from Atu Gajah in the Gayo Highlands. His 3-hectare farm, first tended by his grandfather and then his father, is a living legacy of family dedication to coffee. Today, Armiyadi brings both tradition and innovation together, using a unique hedge-planting system that maximizes tree density per hectare while maintaining plant health.

He takes meticulous care of his coffee trees, ensuring they thrive under the right conditions. From providing balanced shade to using high-quality organic fertilisers, including goat and cow manure fermented with coffee cherry skins, every detail reflects his commitment to sustainability and quality.

But Armiyadi’s vision goes beyond his own farm. He is passionate about inspiring and educating fellow coffee farmers, with the mission of improving livelihoods and strengthening Indonesia’s place in the global coffee scene. By sharing knowledge and encouraging younger generations to return to coffee farming, he hopes to secure a brighter future for both farmers and the communities they support. You can visit his Instagram page below.

Armiyadi's Instragram

Origin

Sumatra

Sumatra is Indonesia’s largest island fully within its territory, a land of dramatic landscapes and rich traditions. It’s home to lush tropical rainforests, incredible biodiversity, and Lake Toba, the world’s largest volcanic lake. Beyond its natural wonders, Sumatra is legendary for its coffee.

Coffee here is grown almost entirely by smallholder farmers, about 95% of production comes from family-owned plots often no bigger than a few hectares. This unique farming culture creates a rich patchwork of varieties, processing styles, and flavors. From bold wet-hulled classics with earthy depth, to experimental lots showing vibrant fruit and spice, Sumatran coffee is as diverse as the island itself.
Sumatra isn’t just a place on the map, it’s a cornerstone of Indonesia’s coffee identity.

Learn more about Sumatra